|Yunnan Normal University and Yunnan Daily Press Group Sign a Strategic Cooperation Agreement|
South Asia and Southeast Asia International Communication Talent Training Center Set Up
Yunnan Normal University and Yunnan Daily Press Group Sign a Strategic Cooperation Agreement
School and Media Make Joint Efforts to Build the International Media Education Platform
In the afternoon of May 20th, Yunnan Daily Press Group’s 20th anniversary activity “Going Out”, viz. the ceremony of Yunnan Normal University and Yunnan Daily Press Group signing a strategic cooperation agreement, was held in the International Exchange Center of YNU, which was sponsored by Yunnan Normal University and Yunnan Daily Press Group. This event focused on the theme “Bridge the Communication between China and the World”. There were four agendas, namely the opening ceremony of the South Asia and Southeast Asia international communication talent training center, the opening ceremony of 2016 Myanmar reporter seminar, Yunnan Gateway network’s upgrading and going online ceremony, and Yunnan Daily Press Group’s 20th anniversary activity “Going Out” seminar.
The foreign guests attending the event were: Chairman of the United States / Indonesia International Daily Newspaper Group, Executive Chairman of the China Council for Industry and Commerce in Indonesia, Mr. Xiong Delong, Consul General of Vietnam in Kunming Mr. Ruan Shihong and Mr. Ruan Hongjun, Consul General of Malaysia in Kunming, Mr. Norman Nasri, Deputy Consul General of Laos in Kunming, Mr. Bondan, Myanmar Consul General in Kunming, Mr. Wu Jozona, the “International Daily” Executive President and Chief Editor, Mr. Zhu Yi, Myanmar North Star News Editor, Mr. Wen Ting, Myanmar TV Channel 5 Network Editor in chief, Mr. Tun Linte, Yangon Media Group General Manager Mr. Dhovenka. Domestic guests included China Journalists Secretary Zhu Shouchen, Yunnan Provincial Party Committee Propaganda Department Vice Minister, Ms. Zhang Hongping, the Provincial Foreign Affairs Office Full-time Deputy Director, Mr. Tian Huqing, Party Secretary of Yunnan Normal University, Mr. Ye Liaoyuan, President of Yunnan Normal University, Mr. Jiang Yongwen, Yunnan Daily Press Group Party Secretary, President Mr. Xu Tiyi, the Party Committee member, Deputy Editor in Chief, and the Editor in Chief of Yunnan Network Mr. Chai Hongbiao, the Party Committee Member of Yunnan Daily Press Group and Deputy Chief Editor Ms. Tan Jingchun, Mr. Tian Jing and Mr. Zhu Yi, and student representatives from the School of Communication. The activity was hosted by the Yunnan Newspaper Group Party Secretary and General Manager Zhang Guangxu and sponsored by the School of Communication in Yunnan Normal University.
Sign a Strategic Cooperation Agreement
The Vice Minister of Publicity Department of Yunnan Provincial Party Committee Ms. Zhang Hongping pointed out in her speech, to write a new chapter in Yunnan of Chinese dream under the leadership of General Secretary Xi, we should make full play of media responsibilities to “Bridge The Communication Between China And The World” and “Spread China voice, Tell a good Chinese story”. Subsequently, Yunnan Normal University and Yunnan Daily Press Group signed a strategic cooperation agreement, making joint efforts to build South Asia and Southeast Asia International Communication Talent Training Center, which aimed to promote South Asia and Southeast Asia media's understanding of China through international communication talent training, to form a consensus among the people in China and relevant countries, to promote mutual benefits at more levels of development and mutual benefits. This was both an opportunity and a challenge for the School of Communication. Our students should firmly grasp the opportunity to catch up with the trend of the media field.
At the meeting, Professor Jiang Yongwen, President of YNU delivered an important speech. He noted: “the construction of the South Asia and Southeast Asia International Communication Talent Training Center is a win-win cooperation between China and South and Southeast Asian countries. It is an objective requirement for the construction of the interest community between them. To establish the new partnership with the win-win cooperation as the core is the common aspiration of people from all countries, which is also the original intention and purpose of Yunnan Normal University and Yunnan Daily Press Group building the center.” According to the cooperation agreement, the personnel training center will adopt two ways, the long-term education and the short-term in-service training. President Jiang pointed out that carrying out the short-term non-degree journalism training for South and Southeast Asia national media staff aims to promote cultural exchanges and enhance the international influence of Chinese education and culture. He also pointed out that through training, we should make Yunnan’s Chinese media a bridge to link Chinese culture so that participants can understand and agree to the China’s “Belt and Road” Initiative construction and Chinese and Yunnan's economic and social development concept better. While in close relationship, we should train a group of partners for Yunnan and the domestic media and ultimately achieve mutual exchanges, cooperation and win-win development. Students from South and Southeast Asian countries will be recruited into Yunnan Normal University, majoring in journalism, advertising, and international culture and trade etc. At the same time, they can be familiar with and accept the Chinese culture and China’s economic and social development and development concept. Yunnan Normal University will set the South and Southeast Asian language editing, translation and other aspects of cooperation as well as related training, striving for the creation of minority language news major and cultivating talents for international cultural communication.
After President Jiang’s speech, the opening ceremony of the South Asia and Southeast Asia International Communication Talent Training Center carried out smoothly in applause.
Opening Ceremony of Myanmar Reporter Seminar
After the speech of the Chinese Journalists Association Secretariat Zhu Shouchen, Myanmar Reporter Seminar officially opened. South and Southeast Asia Training Center will assume the short-term professional news training of national media staff without degree, including the "know China· know Yunnan" short-term training for related media and cultural industry practitioners of South and Southeast Asia Chinese media. It will also carry out short-term in-service personnel training and other tasks for South and Southeast Asia in terms of the related international cultural communication.
The training center aims to enhance the mutual exchange and communication between Yunnan and South and Southeast Asian countries by means of media personnel training, thus "telling Chinese stories, spreading the voice of China".
“Yunnan Gateway” Upgrading and Going Online Ceremony
Having been touched by leaders and international communicators, the huge laser ball began to glow, representing the “Yunnan Gateway” upgrading and going online ceremony officially started. The shining crystal ball is the symbol of new power after “Yunnan Gateway” upgrading and going online. After the ceremony, the Deputy Chief Editor of Yunnan Daily Press Group, Chai Hongbiao, Zhu Yi, respectively, introduced the development of the Yunnan Gateway. The spokesman said the Yunnan Gateway’s future development will be based on the network service platform to carry out activities offline and enrich information and network content. Regarding the network as a platform, we will construct South and Southeast Asia communication center. The significance of the website revision and upgrading is the important milestone of Yunnan new media going out and also a solid step of Yunnan Daily Press Group going out.
Yunnan Daily Press Group’s “Going Out” Anniversary Seminar.
The Chairman of American / Indonesian International Daily Press Group, Indonesian Business Committee Executive Chairman, Xiong Delong had a detailed talk with all staff present in the forum. Although Mr. Xiong is not of Chinese origin, he has deep feelings for China, especially for Yunnan. He said, Yunnan Daily went out 20 years ago, which was really remarkable. Now Yunnan Daily has made reports in Chinese, English, Indonesian, and Cambodian, viz. “telling Chinese stories, spreading the voice of China”. It is the new media paradigm in Yunnan, setting an example for “Yunnanese dream, Chinese dream”.
At 8 pm, accompanied by a warm applause from the participants, the meeting came to a successful end.
Yunnan Normal University and Yunnan Daily Press Group signed a strategic cooperation agreement. The joint cooperation to build the International Communication Training Center is a typical school and media win-win cooperation. It adapts to social and economic development, which is a kind of educational model in coordination with the education reform. As early as last November, the expert exchange meeting about win-win cooperation in the strategic background of "the Belt and Road" initiative has laid a solid foundation for the signing of a strategic cooperation agreement. In the background of "the Belt and Road" initiative, both sides carry out effective cooperation to serve Yunnan, facing Southeast and South Asia international communication strategy. It promotes cooperation level, international cooperation and communication ability with South and Southeast countries so as to give full play to "bridgehead" function and contribute to national “Belt and Road” Initiative.
The School of Communication sponsored a series activities to “Bridge The Communication Between China And The World”, adhering to cultivate the real journalists “telling Chinese stories, spreading the voice of China”, which fits the firm target of “going out” and “cultivating high level innovative talents with international vision”.